From Financial planning to Podcasting with Mark Savant

In today’s episode, Jeff interviews Mark Savant of the After Hour Entrepreneur podcast. Mark started out working in his father's insurance agency after college. He worked with his family for 5 years and then decided he wanted to do something else. After side hustling and experimenting Mark gave podcasting a try and found that he enjoyed it and was good at it. People began reaching out to Mark for help with their podcast and that’s how the After Hour Entrepreneur podcast was started. Leaving his job at the insurance agency gave Mark the first taste of his freedom day and he’s never looked back.

Mark and Jeff discuss:

1. Mark started 4.5 years ago side hustling and experimenting.
2. Graduated from Florida Atlantic University and was looking for a job in business.
3. His father asked him to come to work for his insurance agency and at the time it was a good fit.
4. 5 years later he didn't enjoy it anymore and decided to look at other types of businesses.
5. Mark realized he listened to podcast everyday and was learning constantly and decided to start his own
6. A month after launching the Awesome Dad Show, all about fatherhood, he was able to interview a celebrity, a superbowl champion and the mayor of his city.
7. He committed to podcasting for a year and found he enjoyed it and was good at it.
8. People started paying him to help him with their podcast.
9. Mark started the After Hours Entrepreneur podcast as a way of him sharpening his sword and skills and to help the busy entrepreneurs.
10. Mid 2020, he left his day job and hasn't looked back and the After Hours Entrepreneur podcast is ranked top 1% in podcasting.
11. Secret sauce to becoming a successful podcaster: be clear on who you are speaking to, what problem they have and how you can solve that problem.
12. Mark can typically take someone interested in podcasting from idea to itunes in 60 - 90 days (results vary).
13. New in your Marks world; over the next 6 months he’s excited about finding the answers to (2) questions. How do we run ads that drive traffic to our podcast? and How do we leverage that traffic to generate income from sponsors?

Fast Five Questions:

1. If you woke up and your business was gone, you have $500, a laptop, a place to live, and food, what would you do first? “Need to look for sales and get cash flow. Assuming I still have my network, I would start off by optimizing my LinkedIn profile. Then put together an offer and reach out to my network.”
2. What is the biggest mistake that you have made in business? “Biggest mistakes revolve around clarity. Being too broad on who I serve and the problem I solve.”
3. What is a book that you would recommend? “$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi and Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear.”
4. What is a tool that you use every day that you would recommend? “Artificial Intelligence (AI).”
5. What is your definition of freedom? “Waking up every morning and having the choice to do what I want to do.”
6. What is the best way to contact you? “Email; mark@marks.media.com ; He’s on social media @MarkSavantMedia ; Podcast - After hour entrepreneur.”

Connect with the Freedom Nation podcast at www.freedomnationpodcast.com