The Book that Connected Me to My Grandpa

In this episode, we discuss Dale Carnegie’s, "How to Win Friends and Influence People". This is a book that I found in my Grandpa’s library after he died. For someone that was always an employee, 40 years with GM, my grandpa’s library had more to do with shaping my entrepreneurial process than anything else. The book is broken into several chapters with different sections.

1. What I wish I would have known before my Grandpa died.
2. What is in How to Win Friends and Influence People by Dale Carnegie.
3. How I intend to use the book.
4. My challenge to the audience for 2022.

Techniques in Handling People

• Don’t criticize, condemn or complain.
• Give honest and sincere appreciation.
• Arouse in the other person an eager want.

Six ways to Make People Like You

• Become genuinely interested in other people.
• Smile.
• Remember that a person’s name is to that person the sweetest and most important sound in any language.
• Be a good listener. Encourage others to talk about themselves.
• Talk in terms of the other person’s interests.
• Make the other person feel important – and do it sincerely.

Win People to Your Way of Thinking

• The only way to get the best of an argument is to avoid it.
• Show respect for the other person’s opinions. Never say, “You’re wrong.”
• If you are wrong, admit it quickly and emphatically.
• Begin in a friendly way.
• Get the other person saying “yes, yes” immediately.
• Let the other person do a great deal of the talking.
• Let the other person feel that the idea is his or hers.
• Try honestly to see things from the other person’s point of view.
• Be sympathetic with the other person’s ideas and desires.
• Appeal to the nobler motives.
• Dramatize your ideas.
• Throw down a challenge.

Be a Leader: How to Change People Without Giving Offense or Arousing Resentment

• Begin with praise and honest appreciation.
• Call attention to people’s mistakes indirectly.
• Talk about your own mistakes before criticizing the other person.
• Ask questions instead of giving direct orders.
• Let the other person save face.
• Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”
• Give the other person a fine reputation to live up to.
• Use encouragement. Make the fault seem easy to correct.
• Make the other person happy about doing the thing you suggest.

Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses. Jeff lives in the Austin area and is actively working in his community and supporting the growth of small businesses. He is a board member of the Incubator.Edu program at Vista Ridge High School and is on the board of directors of the Leander Educational Excellence Foundation

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